eBay Recognition · Since 2025
Selected company-wide to lead AI design culture, mentor teams on AI-integrated UX, and shape eBay's internal AI design standards and practice.
Since 2025
Ambassador
Professional Summary
Product Design Lead with 12+ years of experience at eBay and Yahoo!, delivering AI-powered, data-informed, human-centered product design at enterprise scale. Named eBay AI Ambassador (Since 2025): selected company-wide to lead AI adoption, deliver workshops across 5 departments, and reach 10K+ employees. Key outcomes across recent work: 40% faster listing creation (Magical Listings), 67.3% checkout footprint reduction (Checkout Evolution, 966px to 316px), 21K+ HR agent interactions across 10 agents in 4 organizations, and a dedicated Seller Hub Advertising Tab anchored by research from 4,929 sellers. Previously at Yahoo! DSP (Demand-Side Platform) as Senior UX Designer delivering 38% faster campaign analysis and a $2M+ influenced roadmap. Active practitioner of AI-accelerated workflows using Claude, Claude Code, ChatGPT / GPT, Glean, and Agentic AI to ship intelligent experiences faster.
Core Competencies
Product Design Strategy
AI-Driven UX Design
Design Systems Architecture
User Research & Synthesis
Interaction Design
Journey Mapping
Information Architecture
Prototyping & Wireframing
Mobile Design (iOS & Android)
Accessibility (WCAG 2.1)
Cross-functional Leadership
Agile & Design Sprints
Usability Testing & A/B Testing
Data Visualization
Stakeholder Management
Design Thinking
BiDi & RTL Internationalization
Design Mentorship
Tools & Technologies
Design & Research
Figma
Adobe XD
Sketch
InVision
Miro
Jira
Notion
Hotjar
Mixpanel
Tableau
Google Analytics
UserTesting
HTML / CSS
JavaScript
AI Tools
Claude (Anthropic)
Claude Code
ChatGPT / GPT
GitHub Copilot
Glean
Agentic AI
Midjourney
Runway ML
Perplexity AI
Framer AI
Professional Experience
eBay · San Jose, CA
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eBay AI Ambassador (Since 2025): selected company-wide to lead AI adoption across the People Team and broader org. Delivered 3 full-day AI workshops across 5 departments (Global Marketing, GCX, Global Payments, eBay Ads, Product), launched 4 company-level AI efforts (AI Tools Checker, Org Assessment, AI Agent Governance, ITSS Partnerships), and reached 10K+ employees.
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Magical Listings (AI-powered listing creation): designed a computer vision (CV) and natural language processing (NLP) feature that auto-generates titles, descriptions, and item specifics from a single photo. Result: 40% faster listing creation, +28% spec accuracy, and +21% seller completion.
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Seller Hub Advertising Tab: led the design that gave paid advertising its own dedicated workspace inside Seller Hub, moving it out of Marketing for the first time. Structured 5 product shifts (navigation, guidance, insights, learning, offers) and a two-level progressive disclosure hierarchy. Research base: 4,929 sellers. C2C sellers not tracking performance improved from 23% to 11% (H1 2024 to H1 2025).
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Checkout Evolution (buyer experience redesign): reduced the Review Order module height by 67.3% (966px to 316px at 664px width) by designing a two-tier information architecture (L0: essential verification facts always visible; L1: secondary edits on demand). Unified 3 platforms (desktop web, mobile web, native). Research finding: 92% of buyers enter checkout to verify, not edit. Proposed AI policy assistant adds on-demand explanation without owning the decision.
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People Team AI Agents: built and shipped 10 AI agents across 4 HR organizations (People Operations, Benefits & Global Mobility, Diversity & Belonging, Talent). Agents cover self-service, benefits guidance, financial wellbeing, healthcare navigation, global mobility, cultural coaching, and peer feedback. Result: 21K+ employee interactions, 40% faster access to answers.
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Led design system governance across 5 product teams, establishing component libraries, design tokens, and documentation that increased component reusability by 30%.
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Collaborated with engineering, product management, and data science in Agile sprints; reduced ideation-to-testing cycle time by 30%.
40%Faster listing creation
67.3%Checkout height reduction
21K+HR agent interactions
10K+Employees (AI Ambassador)
4,929Sellers in Ads research
Yahoo! Ads DSP (Demand-Side Platform) · Sunnyvale, CA
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Led end-to-end UX design and launched a mobile DSP app for iOS and Android, increasing advertiser engagement by 27% and campaign renewal rates by 15%.
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Designed advanced data visualization dashboards with smart filtering and pacing charts, reducing campaign analysis time by 38% for enterprise advertisers.
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Architected and scaled a design system adopted across 4 internal Yahoo! products, reducing UI development time by 30%.
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Shaped product roadmap through research: synthesized user interviews, behavioral analytics, and A/B tests to guide over $2M in new feature investments.
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Introduced and led Design Thinking workshops across the product organization; mentored junior designers through weekly reviews and 1:1 coaching.
+27%Advertiser engagement
–38%Analysis time
–30%UI dev time
$2M+Feature investments
Yahoo! Mail / Media · Sunnyvale, CA
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Directed a comprehensive redesign of Yahoo! Mail's navigation and theme system for hundreds of millions of users, improving task efficiency by 30% and reducing bounce rate by 20%.
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Championed accessibility-first design, elevating WCAG compliance from 68% to 96% through systematic auditing and developer collaboration.
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Boosted user engagement by 25% through infinite scroll, progressive loading, and front-end performance enhancements; improved organic traffic by 17%.
+30%Task efficiency
96%WCAG compliance
+25%User engagement
–20%Bounce rate
Yahoo! EMEA · Amman, Jordan
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Led the bi-directional (BiDi) and right-to-left (RTL) interface rollout across 7 major Yahoo! portals in the EMEA (Europe, Middle East, and Africa) region, expanding accessibility for tens of millions of Arabic, Hebrew, and Persian-language users.
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Built localization automation tools that reduced translation overhead by 60%; served as regional design advocate for EMEA in global product planning.
Education
Master's Degree · Quality Assurance
University of Jordan · Amman, Jordan
Bachelor's Degree · Computer Science
University of Jordan · Amman, Jordan
17 Accredited Units · User Experience & Design
UC Santa Cruz (UCSC) · Santa Cruz, CA
Certifications & Continuing Education
User Experience & Web Design
UC Santa Cruz, 17 accredited units (2017–2018)
Internet Programming & Development
UC Santa Cruz, 14 accredited units (2018)
Professional Award in Mobile Application
UC Santa Cruz, 8 accredited units (2018)
Search Engine Optimization (SEO)
UC San Diego (UCSD), 14 accredited units (2022)
Additional Highlights
eBay AI Ambassador
Founding member, BiDi Center of Excellence
Enterprise design at 100M+ user products
Fluent: English & Arabic
Led teams of 3–8 designers and researchers
AI/ML product integration (CV, NLP)
Active user: Claude, Claude Code, ChatGPT / GPT, Glean & Agentic AI
Public speaker at UX & AI conferences