Featured Work

Case Studies

Deep dives into design challenges at eBay: from AI-driven seller tools to data-powered dashboards, each rooted in design thinking and measurable outcomes.

AI
eBay · AI Transformation
Building the Internal AI Capability Behind the Strategy.
R Relevant Experiences
S Scalable Solutions
M Magical Innovations
Ongoing · 3+ years
eBay · AI Transformation Leader · AI Product Manager
From AI Curiosity to Everyday Capability

Team enablement across 5 departments, four company-level AI efforts, and the governance and guidance that makes it all reusable. Starting with the human need. Scaling what works.

10K+
Employees impacted
5
Departments
4
Company efforts
3
Full-day workshops


AI Tools
Password Protected
eBay · People Team · HR AI
People Team AI Agents

10 AI agents built and launched across 4 HR organizations. Helping employees find answers faster, complete HR tasks, and navigate complex processes without opening a support case.

21K+
Interactions
10
AI agents
40%
Faster answers

eBay Magical Listings
Password Protected
eBay · AI + Seller Experience
Magical Listings: AI-Powered Seller Flow

Reimagined eBay's listing creation experience using AI to reduce friction, boost confidence, and cut listing time, without sacrificing seller control.

–40%
Listing time
+28%
Spec accuracy


eBay Store Dashboard
Password Protected
eBay · Seller Hub · Advertising Tab
Seller Hub: Advertising Tab

Redesigned eBay's advertising workspace by giving paid campaigns their own dedicated tab in Seller Hub. A clearer path from performance to action, powered by AI-assisted insights.

1
Dedicated tab
5
Product shifts
4,929+
Sellers surveyed
Before · 966px Legacy checkout before redesign
→ 67.3%
After · 316px Redesigned checkout after
Password Protected
eBay · Buyer Experience · Product Design & Strategy
Checkout Evolution: Clarity Before the Click

Transformed eBay's post-cart review experience from 966px of repeated controls into a 316px decision-focused flow. New information architecture across 3 platforms. AI layer designed for trust, not novelty.

67.3%
Less height
92%
Verify-first
24
Types audited
Specialized Expertise

Specialized Work

Deep expertise across design systems, research, and mobile, built over a decade leading product design at Yahoo! and eBay.

From style guide to enterprise system

Design System

From Yahoo! Mail style guide to a full DSP design system to eBay's component library. Component reusability scaled by 30% across 5 product teams.

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Research


Human-centered · Data-driven

Research

100+ user sessions across Yahoo! and eBay: diary studies, contextual inquiry, usability testing, and behavioral analytics, all feeding directly into product decisions. Research isn't a phase; it shapes every step.

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iOS · Android · Native-first thinking

Mobile Design

Designed Yahoo!'s DSP app natively for iOS and Android, turning complex campaign management workflows into a fast, thumb-friendly experience. Advertiser engagement up 27%, renewal rates up 15%.

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Earlier Work

More Projects

A curated collection of Yahoo! work spanning analytics, ads platforms, rebranding, accessibility, and international design, built over 12+ years leading product design across the Yahoo ecosystem.

Led the redesign of advanced analytics dashboards for the Yahoo DSP, introducing intuitive visualizations, smart filtering, and performance storytelling. Reduced data retrieval time by 33% and lifted satisfaction scores by 34%.
Introduced Table Filter, Inline Editable Cells, Pacing Visualization, and Right Rail to the Yahoo DSP, transforming how advertisers manage and act on campaign data. Improved task efficiency by 38% and user satisfaction by 27%.
Yahoo! Ads Rebranding & UI Unification
Resolved 200+ UI inconsistencies across 6 surfaces during a full Yahoo! Ads rebrand, and built the shared component library that unified the visual language company-wide. Recognized with the Yahoo! Bravo Award for this contribution.
Yahoo! Bi-Directional Language (BiDi)
Led Yahoo!'s BiDi Centre of Excellence, rolling out RTL across 7 portals and cutting manual mirroring work by 80% with a custom automation tool. Recognized with the Yahoo! Superstar Award for this contribution.
Yahoo! Mail Accessibility
Raised WCAG compliance from 68% to 96% through inclusive, user-centered interface redesigns, setting a new bar for accessibility at Yahoo!. Holds an IP prior art publication for Web Accessibility.
Yahoo! Mail Layout & Themes
Redesigned Yahoo! Mail's navigation and theme system, improving task efficiency by 30% and reducing bounce rate by 20% through smarter information architecture. Holds an IP prior art publication for Responsive Web Design.
How I Think

Design Philosophy

Over twelve years in product design has taught me that the principles matter more than the tools.

01

Remove friction before adding features

The most impactful design decisions I've made were subtractive. I start every brief by asking what the user has to do that they shouldn't. The Yahoo Ads Tables redesign removed 6 data columns before adding a single new one. The metrics proved the edit.

02

Trust is the most important design surface

Especially in AI products. Users don't need a perfect output - they need to understand and control it. I've rejected technically-superior features because they removed user agency. Confidence builds retention. Control builds confidence.

03

Research grounds every decision

Not as a formality - as a discipline. When I run 14 user interviews and find that high time-on-screen is friction, not engagement, that insight reframes the entire project. I don't design from assumptions. I design from what I observe, then I measure whether I was right.

04

Design leadership means owning the hard calls

I've delayed launches, cut well-built features, and pushed back on product scope - when the evidence supported it. Leadership isn't consensus. It's making a specific call, documenting why, and standing by it through the numbers. Then updating when the numbers say you were wrong.

05

Ship to learn - but only when it's ready

Velocity matters. But shipping something that damages trust costs more than the delay you avoided. The bar isn't perfection - it's confidence that the user's experience of the edge cases won't undo everything the core experience built. I hold that bar and protect it.

✦

"Design thinking isn't a phase you complete. It's a practice you sustain. Every user conversation, every failed prototype, every metric after launch is part of the same continuous loop. AI has compressed that loop in ways I find genuinely exciting - but the discipline that makes it valuable hasn't changed: understand the human problem before reaching for the tool."

Nancy Miller · Product Design Lead
Open to new opportunities

Let's build something together

I'm a Product Design Lead with 12+ years of experience, currently open to senior IC and lead roles in product, AI, or platform design. I bring research depth, AI design expertise, and a track record of shipping features that move metrics.

  Connect on LinkedIn   View Resume